copyright ChildForum 

How social media is used can have a significant influence on the reputation of an early childhood service and the safety of early childhood service participants.

Social media technologies if used appropriately can become an excellent way to broaden and increase opportunities for communication as well as being a powerful marketing tool.  

Social media is what we call Internet based tools that allow for the publishing of information, views, pictures etc and include social networking sites such as Facebook, Twitter, Myspace, and LinkedIn, along with blogs and wikis.

When ChildForum approached several ECE services about their policies surrounding social media and staff use of social networking sites we discovered they either had no policy or had a policy that was limited to Internet use (the downloading and viewing of material primarily) and gave little or no attention to social media use.  

Not surprisingly then, many had experienced problems such as:

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