ChildForum Office of Pre-Primary Education

ChildForum Office of Pre-Primary EducationLead advisor on early childhood care and education 
National membership 

Publisher of the New Zealand-International Research in Early Childhood Journal


Marketing your childcare service with very little cost

Sarah Alexander
© ChildForum  

dollar signThere's usually no need for any early childhood service to close its doors because of increased competition if it is a good quality service, but you do need to do some home-work and get on top of the situation through marketing that works.

The standard marketing and advertising advice is: 

1. Develop a plan.

2. Consider costs and resources

3. Make use of families and their contacts e.g. a parent who is a real estate agent may offer to help with advertising.  

4. Ask local businesses for help (e.g. to display your flyers).

However, there's more.  With the help of the ideas and tips contained in this article your service will be set to survive the competition. 


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