In April 2010 The Complaints Board of the Advertising Standards Authority heard a complaint made by Kindercare Learning Centres that ABC's Learning Centres radio advertising had replicated the concept first used by Kindercare.
The arguments made by ABC (now owned by Beststart - the Wright family), Kindercare (a company owned by Alan Wendelborn and Glennie Oborn), and their advertising agents with the decision made by Complaints Board will be helpful for any ECE service owner, board, and promotions staff to study.
It is instructive about the standards of comparative advertising (what is meant by this) and of truthful and non-misleading advertising (how this is defined).
Oops ... you are attempting to read material in the ECE Service member area. Only ECE Services can access this. Don't miss out!
To keep reading, you need to login
Is your ECE service not a member? Look below ↓ for the click here button below ↓ It will take you to the membership page to choose your own unique username and password.