© ChildForum
In April 2010 The Complaints Board of the Advertising Standards Authority heard a complaint made by Kindercare Learning Centres that ABC's Learning Centres radio advertising had replicated the concept first used by Kindercare.
The arguments made by ABC (now owned by Beststart - the Wright family), Kindercare (a company owned by Alan Wendelborn and Glennie Oborn), and their advertising agents with the decision made by Complaints Board will be helpful for any ECE service owner, board, and promotions staff to study.
It is instructive about the standards of comparative advertising (what is meant by this) and of truthful and non-misleading advertising (how this is defined).
READ MORE
Oops ... you are attempting to read material available exclusively to our ECE Service Provider members.
Login first to be able to access this article or resource
If you are not an ECE Service Provider, you may be eligible for membership as an Educator. There are many other great articles and different resources available in the member-only area for Educators.
To take out membership or to restore access if your membership has expired, look below ↓ for the click here button ↓ It will take you to the membership page to sign-up and choose your own unique username and password.