In April 2010 The Complaints Board of the Advertising Standards Authority heard a complaint made by Kindercare Learning Centres that ABC's Learning Centres radio advertising had replicated the concept first used by Kindercare.
It is instructive about the standards of comparative advertising (what is meant by this) and of truthful and non-misleading advertising (how this is defined).
The arguments made by ABC (now owned by Beststart - the Wright family), Kindercare (a company owned by Alan Wendelborn and Glennie Oborn), and their advertising agents with the decision made by Complaints Board will be helpful for any ECE service owner, board, and promotions staff to study.
This information or article is exclusively for our early childhood service members holding a full membership
To keep reading, login with your member's username and password
Here’s how our membership plans work
- Individual Members can view all the individual member-only articles and our library of Research Journals.
- Full Early Childhood Service Members (staff and managers) can view everything including individual member articles, ECE research journals, and management and business (Go to the Join Us page for more details)
- Research Library subscribers have access only to our online library of Research Journals (this includes all past and current journal issues).
If you are not yet a member you are welcome to apply now by going to the JOIN US page.