ChildForum Office of Pre-Primary EducationThe lead public advisor on early childcare and education

National organisation for the ECE sector

See: About Us


Parent Survey tool for ECE Services and report

Our Parent Survey of satisfaction and ratings of quality is a purpose-built survey used by all types of centres and home-based ECE organisations.

The term 'parent' includes caregivers or anyone who has a regular or long-term involvement in the care of the child.

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Parents and caregivers can do the survey on their mobile device - so there's no need for paper and pens any more!  

The results will be collated and you will be sent a confidential report for your service.

The survey allows you to monitor changes in parent needs and whether improvements your service has made are being noticed and having the desired effects.  Just repeat the survey around the same time each year or every two years for comparison of results.



Give your early childhood service the marketing advantage!

Parent satisfaction levels are important to know and to monitor.

Show families your service is committed to quality and being the best it can be for their child!

Meet ERO and regulation requirements to consult and obtain feedback from parents, especially on key operational and quality matters affecting children.

Run this independent, sector tested, and confidential survey to learn how families perceive and rate your service on different dimensions and what you can do to increase parental satisfaction levels.

Feedback from parents is vital to building good relationships with families and maintaining quality for children.


Problems with doing your own 'in-house' survey

You could choose to do an in-house survey but problems faced by services that do their own surveys include:

Questionnaires that
(a) are poorly constructed,
(b) are not tested before implementation, and
(c) often include questions that force parents to give answers that the service wants to hear instead of what it needs to hear.

Lack of objectivity:
(a) bias toward seeking the participation of some families over others and
(b) bias in what answers are accepted and recorded and reported. It's natural to want good results and this means that bias can occur easily when feedback is collected and analysed internally within a service organisation.

The best solution is our ECE Parent Survey, and have the results independently analysed and reported by research experts.


About the ECE Parent Survey 

The ECE Parent Survey was designed to help services understand better what parents and caregivers think about their experience.  It provides feedback from the parent perspective for services to consider and learn what is going well and what could be improved on. 

The survey has been extensively trialled in different formats and in different ECE services. Any ECE service can register to use the survey. From the date of registration results can be with the service within 6 - 8 weeks, this includes set-up, giving parents/caregivers up to 3 weeks to complete the survey, collation of the results, and preparation of a PDF results report.

It is available as an online survey or as a traditional paper based survey.

To use the survey an ECE service must first apply to become a Registered User. Registration runs for 12 months from the date that registration is accepted, after which time it expires or a user may renew by completing the registration form again and requesting renewal. 



1. Contact us for a copy of the registration form.  This will include an outline of any charges. There is no charge and it is free for all our ECE service provider members.  Should your service not be a member then there is a small charge to help to cover costs.  Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

2. Complete the form

3. Email or post the completed form to us

We will reply and let you know if your registration can be accepted and discuss details such as your preferred starting date.  We will also email an invoice to you should any fee be payable. 


Service Provider comments to give you more insight into how the survey operates and its benefits

Joelle Broom Pretorius (Future Kids Preschool, Hamilton and New Plymouth)
I found the communication with ChildForum really efficient about how to use this service (and under our membership it was free). It was super easy to set up. I appreciated the opportunity to do a test run of the survey myself prior to sending it to all our parents. I thought the questions in the survey were good and would provide us with good insights. We were not disappointed in this regard. We ran the survey at our 2 centres and had better participation in one over the other due to demographics and parents having access to internet. Running for 2 weeks with an incentive on offer helped us gain participation too. We now have some good insights to work from.

Eric Hollis (Ole Schoolhouse Centre, Rotorua)
We have recently completed our third survey – we do it every two years. We were thrilled that 60% of our families took part. While it is always a bit nerve-racking waiting for the results, I cannot recommend the process highly enough. On one hand it affirms what you do well and on the other – it gives real data to use in self-review. Our recent survey helped us to strengthen the way we work with vulnerable families, which has been really helpful. We have shared the outcomes with all our staff and families, but it is up to you how you use the results. The ERO are always interested to know how we involve families and this is one very positive way to do that.


Are you interested in joining us? 
Become a member and also gain access to our significant online knowledge base 

Membership Options


Who is this for?
Teachers - Student Teachers - Parents
$78.00 one year
$145.00 two years
Your own personal username and password.

ECE Service Provider  

Who is this for?
Service providers with one or more licensed ECE services
Starting from $198.00 for one year
A unique username and password

NZ-International Research in
ECE Journal Subscription

Who is this for?
Libraries, universities, polytechnics and organisations
$150.00 annual renewable in November each year
A username and password or IP address access